Resena: A congenial writer, Iyengar is less hard-edged and ideological than [Barry] Schwartz and less glib than Malcolm Gladwell…
The Art of Choosing should appeal to fans of both writers. It's full of the experimental results that make for good cocktail party chatter, but it offers fewer explicit lessons. Iyengar favors exploration over conclusions. "Isn't this interesting?" she asks, rather than "Isn't this awful?" or "Isn't this useful?"…Unlike "provocative" books designed to stir controversy, The Art of Choosing is refreshingly thought-provoking. Contemplating Iyengar's wide-ranging exploration of choice leads to new questions…

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