Resena: The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author’s decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers.
This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers.

Idioma: INGLÉS
Categoría: Lengua y Literatura,

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